Lynda - Digital Marketing Foundations



Lynda - Digital Marketing Foundations
Duration: 2h 9m | Video: .MP4 1280x720, 30 fps(r) | Audio: AAC, 48000 Hz, 2ch | Size: 976 MB
Genre: eLearning | Language: English
Digital marketing tools and techniques are constantly evolving. In this course, instructor Brad Batesole helps you keep up with this fast-moving field, covering what you need to know to help your business cut through the noise, engage potential customers, and adapt with the times. Brad begins by discussing the building blocks of online marketing, including how it's used, where it's been, and where it's headed. He then steps through how to define your value proposition, identify your target market, and establish your goals and KPIs. Next, he covers how customers evaluate the entirety of a brand's online presence, as well as how to decide on a marketing channel, optimize your website, and leverage SEO, paid advertising, and social media to help your target audience find you. Plus, learn how to develop an email marketing plan, get started with video marketing, and create easy-to-understand marketing reports that help you assess your progress.Note: The previous version of this course was titled Online Marketing Foundations.

Lynda - Improved Video Conferencing with Digital Cameras



Lynda - Improved Video Conferencing with Digital Cameras
Duration: 1h 9m | MP4 | Video: AVC, 1280x720 30 fps | Audio: AAC, 48 KHz, 2 Ch | Size: 297 MB
Skill Level: Intermediate | Genre: eLearning | Language: English + Subtitles
Video conference calls have replaced many of our in-person meetings. This course is designed to help you improve your appearance and audio online as easily as possible. Instructor Derrick Story explains the advantages of digital cameras over built-in webcams and offers advice on whether or not to use your smartphone as a webcam. He shows you some things to look for in selecting the right camera and lens for you, then explains how you can adjust aperture setting, lighting, and color to look your best. Audio is just as important as video for conference calls, and Derrick steps you through how to select the right mic for your needs and shows how earbuds with mics and AirPods can be reasonable alternatives to USB mics. Creating a background that isn't distracting will help others focus on you and what you are saying. Derrick concludes by giving you useful tips on how to control your background and limit distractions.